What did you think of the Gillette ad on toxic masculinity? Here is my take on why it succeeded daringly.
The world has completely lost all its sense and logic. This was only confirmed by the latest commercial from the well known shaving company Gillette. The razor supplier had a clear thought behind its ad, however many men and women, albeit mostly men, in the world think very differently about it. Here is my unpolitical bearded male take on what has happened.
Firstly please take 2 minutes to watch the ad in question below, before continuing to read on. Even if you shave with Wilkinson, or don’t shave at all, please have a watch anyway.
What was your immediate reaction? Anger, frustration, disgust or disbelief?
If any of those feelings were your reaction then you need to take a good hard look in the mirror next time you are shaving, because you have lost the plot.
This ad had one clear message in mind and ultimately succeeds at it: To reaffirm that we as men and as a society can all do better, be better fathers, friends, brothers, sons, colleagues and put morality and kindness in the limelight.
Nothing more, nothing less.
If your political agenda, or feminism, meninism or any other ism’s trigger anything but warmth, belief and a general uplifting feeling, after watching this ad, then you are dysfunctional, irrational and an asshole of a human being. Honestly you piss me off and what surprises me more than anything is how many of you assholes are out there. Yes, you can hate me all you like, but this is BluntWisdumb after all. You call yourself a man!?
Look at what happened to the ad on Youtube, more specifically look at the amount of dislikes this video gets.
Apparently 842.000 people have lost their marbles. Actually just an hour later that number is already 852.000 downvotes!!
Some of these comments do make me laugh though. Look at the first one. Apparently all men are rapists and that is what the ad supposedly advocates. Right. Nuff said.
Or this second one who found the motivation to stop buying Gillette products due to this ad. Again people are very much in the ‘rapey’ mood, so I watched the advert another three times to see if I could find any hint of celebrating rape, but…..No, of course.
Funnily enough it’s not even feminists who are screaming for attention here. Even Trump hasn’t asked for attention, although he did enough with his ‘hamberders’ tweet. No it’s men, or assholes in this case, whining, screaming at each other for attention about how hurt they are. Real manly indeed. Men who throw their razor down the toilet, take a picture of it, post it on social media to get attention, call for a boycott against Gillette and then there is me wondering how he is going to pick that razor back out of the toilet water? With his bare hands? What an utter twat!
Thank f*ck there are plenty of rational people still left in the world, even bearded ones like me who do not shave, who nonetheless can express their positive support for the ad online and again reconfirm that this ad is nothing more than asking for a bit of positivity, morality and kindness.
I would like to thank Gillette for being daring in a world where all we seem to be doing is look at each other’s faults, imperfections, political associations, skin colour, religions and basically anything to feel offended about. Since when did we become so angry and inhumane?
No more Touch ID, Face ID is the future and boy it works like a charm. Check out my experiences and explanation of the system.
We are now one year on since the introduction of the 2017 Apple iPhone X and its groundbreaking new security measure and iPhone unlocking system:Face ID. Earlier this month Apple released the successors to the X, with the Xs, Xs Max and Xr. And indeed all of those phones also ‘only’ have Face ID, Touch ID is no more. Let me take you on a journey that will open your eyes and possibly your iPhone, while we take a look at the technology (without the nerdy crap) behind Apple’s Face ID.
Is it really that safe? Does it work reliably? What is the catch? Is global warming a coax? Did we really land on the moon? Let me answer those questions for you. Well, maybe some.
Over the past year there has been a lot of doubt and controversy surrounding Apple’s Face ID. I have been playing around with it and now have gotten my hands on the 2nd generation of Face ID built into the new iPhone Xs. So what does it do.
With a simple glance, Face ID securely unlocks your iPhone X or later.
Furthermore you can use it to authorise purchases from the iTunes Store, App Store, iBooks Store, and payments with Apple Pay. Additionally developers can now use it in their third party apps making Face ID useful when logging into Paypal or a password manager for example.
There is a lot of sophisticated and advanced technology at work here which I do not care too much for as long as it works. So on the front of the phone you have something Apple calls the TrueDepth camera which according to Apple: “captures accurate face data by projecting and analysing over 30,000 invisible dots to create a depth map of your face and also captures an infrared image of your face. A portion of the A11 and A12 Bionic chip’s neural engine — protected within the Secure Enclave — transforms the depth map and infrared image into a mathematical representation and compares that representation to the enrolled facial data.”
Bla bla bla, I get it if you got lost after the 30.000 invisible dots part there. What is more important and interesting to remember is the following.
Face ID automatically adapts to changes in your looks, such as looking like Marilyn Manson (i.e. wearing makeup) or going all hipster on society (growing facial hair). Now should you decide to undertake a more significant change in your appearance, like shaving off your full beard (because going down on your girl leaves way too much moisture in your beard), then Face ID actually confirms your identity by using your passcode before it updates your face data. Apple claims that: “Face ID is designed to work with hats, scarves, glasses, contact lenses, and many sunglasses. Furthermore, it’s designed to work indoors, outdoors, and even in total darkness.”
Security Before we get to the practical experience let us put some doubts and concerns to rest with regards to security. Apple told the world that: “the probability that a random person in the population could look at your iPhone X or later and unlock it using Face ID is approximately1 in 1,000,000 (versus 1 in 50,000 for Touch ID).
As an additional layer of protection, Face ID allows just five unsuccessful match attempts before entering your passcode is necessary. So you are a twin? Or under the age of 13? Well for those situations Apple says: “the statistical probability is different for twins and siblings that look like you and among children under the age of 13, because their distinct facial features may not have fully developed.”
I have actually read about multiple cases where Face ID worked with twins, even identical twins. But almost a few that did not. Forbes writer Tony Bradley wrote the following on the twins testing topic: “Face ID is 99,997% secure. What we’ve learned from these tests is that it is, in fact, possible that some identical twins can fool Face ID and gain access to the iPhone X. What we know from the twins data, is that this is only an issue for 0.35 percent of the world—at most. The fact that the Mashable and Business Insider twin tests got different results suggests that only a certain subset of identical twins can bypass Face ID, which could significantly lower that number.”
It recognises if your eyes are open and looking towards your iPhone. So tough luck on your jealous and paranoid girlfriend trying to gain access to your iPhone while you are sleeping. Who are Mandy and Tina? She will never know….muhahahaha.
Adding an additional face
As of iOS12 (September 2018) you can now add a second Face ID profile. This can be your own face (this time with glasses on) or can even be your partner’s face so they can also unlock your phone with ease (and find out who Mandy and Tina are).
This was a major quirk and piece of criticism last year when Face ID was launched. Nicely done Apple, you listened for once!
Testing it out – What can go wrong? Now I am sure many of you will (and rightly so) mention the situations of darkness, laying down, holding your phone upside down or wearing sunglasses. All valid points, which after receiving my new iPhone Xs last Friday I immediately put to the test. Something that really surprised me was that Face ID works like a charm in almost complete darkness. While in bed I was able to unlock my phone, without any additional delay, it worked just as fast as in daylight. Astonishing!
What then really made me jizz a little in my pants was the fact that I managed to successfully unlock the phone in one try while laying down on my side and holding the phone sidewards as well. Not just once, but every single time for a few nights now. Thanks to that amazing infrared camera!
Also sunglasses were not a problem at all, I even tried to fool Face ID by wearing my wife’s bigger, more stupendous diva glasses. But apparently even my Kim Kardashianess and sunglasses could not break Face ID.
In the case that you find yourself having difficulty unlocking Face ID with your face, maybe consider that Face ID does not like your face, you maybe look like Gollum or having your hair down like the girl from the movie The Ring is not helping.
But what about Touch ID?
I understand not all of you follow the tech news as I do (cough…nerd). So I can definitely feel your confusion towards Apple as to why Touch ID (the fingerprint sensor at the bottom of the older iPhone’s) was ever removed?!
The main reason is more display size.
The previous iPhone 8 has a display size of 4.7 inches and the 8 Plus has 5.5 inches. However the 8 plus is a bloody big phone which, unless you are Michael Jordan or E.T. is too big to handle for one handed use. Amazingly though with the 2017 iPhone X model, Apple managed to create a 5.8 inch screen at the size of an iPhone 8, albeit by removing Touch ID!! (if you want to read more about the size differences then check out my Apple Event update article HERE)
Now as far as I am concerned Touch ID has its flaws and definitely is not perfect. Especially wet, sticky, dirty, greasy fingers would block every attempt of unlocking with Touch ID. My wife for a very long time thought she has a faulty Touch ID button, but after she upgraded to the iPhone 7 from the iPhone 6 (also with Touch ID) she realised it was her almost naturally greasy fingers that were the culprit.
Touch ID nonetheless was and still is a great unlocking system which I still use with great pleasure on my iPad Pro. However the additional display size, dimension changes and design improvements on the iPhone X and the newer models have made me forget about Touch ID completely.
Apple, you really got me hooked on Face ID, thank you!
P.S. Beating Face ID
Some folks over at Wired.com decided to take a serious crack at Face ID and at cracking it. They failed, it is however a very interesting read should you still be uncertain about Face ID. Check it out HERE.
Instagram, what a joy and curse all moulded into one awkwardly popular app. No other place on earth brings together the most insecure-selfie-loving-idiots on this world as Instagram does. Just for the record: “I also use Instagram”. Let us discuss. (evil laugh)
I am pretty sure you know trolls, although in this case I am not hinting at your grandmother, ex-girlfriend or those silly little dolls.
Trolling, or in other words the art of deliberately and secretly pissing people off or mocking them to suicidal madness. You probably have seen it or are a troll yourself because your mother never cuddled you enough and did not tell you enough how special you are. So instead you reside to online bullying because someone else actually looks better than you or has a better life!
Has the world descended into utter madness? Leaving out Bill Cosby, Donald Trump and Harvey Weinstein, I would like to point my attention to the current generation of teenagers and adolescents. According to bullyingstatistics.org :
Suicide is the third leading cause of death among young people, resulting in about 4,400 deaths per year, according to the CDC. For every suicide among young people, there are at least 100 suicide attempts. Over 14 percent of high school students have considered suicide, and almost 7 percent have attempted it.
Bully victims are between 2 to 9 times more likely to consider suicide than non-victims, according to studies by Yale University
A study in Britain found that at least half of suicides among young people are related to bullying
10 to 14 year old girls may be at even higher risk for suicide, according to the study above
Shocking!! I mean imagining a 14 year old girl committing suicide because of social media posts and comments is just downright sad. To get cyber bullied so badly you want to take your own life is downright ridiculous and a massive tragedy. We are our own worst enemy. A very common conclusion however is that the bully is often more insecure and confused than the bully victim, which is daft when you think of it. Pestering, discriminating, bullying someone because you do not have the courage to get off your phone and socialise with real people or due to the fact that you hate your body or the fact that your parents named you something like North, Saint or Dick. (suck on that Kanye!)
I went through most of my secondary school life being called the Nazi or Crout, because I am half German. I know so original. Not even Dolf or Obersturmbannführer, pretty disappointing really. I had Eminem, Rammstein and football getting me through those days.
Back in those days MSN was hot and took up most of my spare time, but bullying was not even a fraction of what it is today. We now live in a sad world where imperfections, flaws, insecurities are laid bare on a daily basis. Imagine a post on instagram of a pretty girl in a bikini, well here some eye catching quotes that really stand out to me:
– “Have you seen the cellulite on that whale?!”
– “I struggled to wank to this one”
– “I would not take a picture of myself with those stretch-marks!”
– “Stop holding your breath fatty”
– “You fit right in with the other Auschwitz folks with those skinny legs, hurry up the train is leaving”
Funnily enough all women suffer from cellulite, even men, and the commenter of this comment probably does not wear skirts because she is so appalled of her own cellulite. Let me tell you one thing, you are the biggest coward, lowlife piece of shit of a person if you dare criticise and bully other people’s posts on social media. I am sure you would not enjoy your comments aimed back at you in your posts, right?
Apparently Instagram has been working on an AI to automatically block offensive comments in posts and is working hard at reducing cyber bullying. It is the least they can do with all that technology laying around nowadays.
Folks, please please please stop posting your food/meals/dishes as an Instagram post. Period. I would rather get roofied by Bill Cosby than look at another food post. There might be 0.2% of all Instagrammers that will be interested in your food or what you cooked yesterday, so please for the overwhelming rest of us, write a blog on food, but stop posting food on social media! Nobody cares. Moving on.
Another picture of Cara Delevingne or Doutzen Kroes posted on Instagram and 10 million teenage girls start puking out their food on a daily basis just to look so beautifully skinny. Well let me tell you something girls, you are perfect and beautiful as you are, there is nothing beautiful about weighing 40 kg and overall being very unhealthy. Then we have the filters that make the whole situation even worse. Adding filters to make sure you look less pale, fat or cover up your stretch-marks and cellulite just adds injury to insult. The fact that you then have to use the hashtag ‘nofilter’ to show it is a real untouched picture just shows how bizarre this phenomenon has become! Just remember, whatever comment you receive, that person is unhappy, insecure and sad. However that person deserves none of your sympathy. Respect should be a two way street, those bullies however do not understand that.
Plus size models
That brings me to a development over the past few years that has put a smile on my face. The growing popularity of plus sized models. Now I know there is curvy and CURVY and then obese but the fact that more and more plus sized models are daring to post their bodies and get contracted as a model is encouraging. Women like Demi Rose and Iskra Lawrence are strong advocates for the plus sized thinking and I can only applaud that.
After all I do prefer a bit of cushion for the pushin’. In case my dear wife reads this, I love your cushion babe, no worries there. 🙂
So let us do what Instagram allows us to do at its best, share beautiful pictures of locations, animals, happy people, cars, beautiful men and women, buildings, not so beautiful men and women. BUT leave out the bullish comments and post motivating and positive feedback. Treat others the way you wish to be treated. Amen!