What did you think of the Gillette ad on toxic masculinity? Here is my take on why it succeeded daringly.
The world has completely lost all its sense and logic. This was only confirmed by the latest commercial from the well known shaving company Gillette. The razor supplier had a clear thought behind its ad, however many men and women, albeit mostly men, in the world think very differently about it. Here is my unpolitical bearded male take on what has happened.
Firstly please take 2 minutes to watch the ad in question below, before continuing to read on. Even if you shave with Wilkinson, or don’t shave at all, please have a watch anyway.
What was your immediate reaction? Anger, frustration, disgust or disbelief?
If any of those feelings were your reaction then you need to take a good hard look in the mirror next time you are shaving, because you have lost the plot.
This ad had one clear message in mind and ultimately succeeds at it: To reaffirm that we as men and as a society can all do better, be better fathers, friends, brothers, sons, colleagues and put morality and kindness in the limelight.
Nothing more, nothing less.
If your political agenda, or feminism, meninism or any other ism’s trigger anything but warmth, belief and a general uplifting feeling, after watching this ad, then you are dysfunctional, irrational and an asshole of a human being. Honestly you piss me off and what surprises me more than anything is how many of you assholes are out there. Yes, you can hate me all you like, but this is BluntWisdumb after all. You call yourself a man!?
Look at what happened to the ad on Youtube, more specifically look at the amount of dislikes this video gets.
Apparently 842.000 people have lost their marbles. Actually just an hour later that number is already 852.000 downvotes!!
Some of these comments do make me laugh though. Look at the first one. Apparently all men are rapists and that is what the ad supposedly advocates. Right. Nuff said.
Or this second one who found the motivation to stop buying Gillette products due to this ad. Again people are very much in the ‘rapey’ mood, so I watched the advert another three times to see if I could find any hint of celebrating rape, but…..No, of course.
Funnily enough it’s not even feminists who are screaming for attention here. Even Trump hasn’t asked for attention, although he did enough with his ‘hamberders’ tweet. No it’s men, or assholes in this case, whining, screaming at each other for attention about how hurt they are. Real manly indeed. Men who throw their razor down the toilet, take a picture of it, post it on social media to get attention, call for a boycott against Gillette and then there is me wondering how he is going to pick that razor back out of the toilet water? With his bare hands? What an utter twat!
Thank f*ck there are plenty of rational people still left in the world, even bearded ones like me who do not shave, who nonetheless can express their positive support for the ad online and again reconfirm that this ad is nothing more than asking for a bit of positivity, morality and kindness.
I would like to thank Gillette for being daring in a world where all we seem to be doing is look at each other’s faults, imperfections, political associations, skin colour, religions and basically anything to feel offended about. Since when did we become so angry and inhumane?
Grunt grunt grunt…aargghh…arrghhh…pain….death…etc… No, heavy metal is a lot more than that. Let me explain.
Not heads of metal, and not the material metal either. I am talking about the music scene of heavy metal and the members of this subculture called ‘metalheads’, which my wife and I happen to be part of as well. As my wife and I are about to go to the yearly Graspop Metal Meeting festival in Dessel, Belgium this week I felt it was time to set some common misconceptions about heavy metal music straight. Now please keep reading especially if you are NOT a metalhead or actually hate this type of music. You are exactly the type of person I am trying to reach! Over the next few weeks I will be crowd surfing over topics associated to the metal scene so please stay tuned.
No we do not all wish to die, kill others or have chronic anger issues! I have to say it is difficult to give opinion on something so subjective as music, but screw it here it goes anyway. See I grew up listening to good old Elvis Presley over dinner as my dad just could not get enough of him. And although I love me a bit of Elvis and Hip Hop like Eminem, DMX, Busta Rhymes and 50 Cent, nothing gets me as excited, adrenaline pumped, psyched and crazy like heavy metal!
Now If I were to ask a random person in the street what they think of when talking about metal music what would people say? Tattoos, anger, gothic dressed people, head-banging, depression, self mutilation, aggression, satanism, death-wishing and massive fighting in crowds at a concert. You probably agree with some or even all of them right? Well, please find enlightenment in the following paragraphs you bunch of blasphemers! (Haha)
Metalheads are mostly very passionate, caring, life enjoying, happy people.
In all fairness the thought of anger and aggression associated with metal music I can understand, but it requires some much needed perspective. And the following might sound silly or even unbelievable, but most metalheads are actually very passionate, caring, life enjoying, happy people. Now I do say ‘most’ because there are some, yet very few suicidal, angry, self mutilating idiots who ruin it for the rest of us. (I might be writing lightly about those people, but they seriously need help and are often too scared to reach out for it)
See the key thing to happiness for most people in life is being able to ‘vent’ some much needed energy, frustration, passion and love through some sort of medium, in this case music. Plenty of you will absolutely jizz in their pants by listening to a bit of Adele on a Sunday evening whilst picturing a much fitter woman instead of Adele. You dirty buggers!
We all vent in different ways through sports, hobbies like instruments, running, playing chess, listening to music and the occasional masturbating. (yeah you know who you are)
Metalheads are the same, although for most of us it goes further than just listening to music, it is a way of life. I grew up with the likes of Rammstein, Limp Bizkit, Godsmack, Metallica, Led Zeppelin and System Of A Down. It was not until I met my now wife that I got introduced to the various metal festivals and bands like Slipknot (yes those geezers with funky masks), Avenged Sevenfold, Volbeat and many others a lot rougher/darker than the above mentioned bands. This brings me to Slipknot and one of those many misconceptions: dress styles do not always tell the whole story, perception can be misconceiving.
The Slipknot Effect Let me start with a good image of one of my favourite bands Slipknot, originally from Iowa (USA).
Hey, there is that dude with the mask from the cover image of this article! (guitarist Mick Thomson) What I love about Slipknot frontman Corey Taylor’s voice is his ability to sing in a very pure tone as well as grunt and interchange between the two as if it was the easiest and most normal thing in the world. You might recognise the name Corey Taylor as he is also the frontman of the slightly milder rock band Stone Sour.
See the thing with Slipknot is that most people look at their masks and think: ‘what is this horrendous look?’. And then they often do not even give them a chance. They are just masks. Think about Kiss and their looks that did not put you off either did it? It was the tongue that did it for you, wasn’t it?! Haha! Well the same happened to me all those years ago. It was not until my now wife made me listen to them and actually go to their concert and boy was I wrong!! This situation though seems to be an assumption about a lot of other metal bands as well, unfortunately.
And of course I know, even after you might have listened to them it might still not be your music scene, no worries.
Lyrics So if you are already put off by the looks of some metal bands or the sound even then there are a lot of you who think that there is another disturbing factor: the lyrics. I know that a lot of non-metalheads (haters) consider the lyrics of most of these bands to be very angry, focused on suicidal thoughts, death, misery, depression, hurt, pain etc..
There are some bands who exert complete anger, even satanic views. Those are definitely not the mainstream, more popular metal bands. Do not forget that there is a multitude of genres within the metal scene. I will explain more about these genres in my next post.
When I look at Slipknot, Avenged Sevenfold, Five Finger Death Punch then you will find a wide range of lyrics that mention fighting for what your worth, survival through the struggles of life, truth, deceit, lies, friendship, love and heritage for example. Now most of these are very common in every day music, from pop to rock and country music. But a lot of people associate the heavy guitar riffs, drumming and vocal styles as permanently angry, negative and creepy.
I only have to look at my own family. As soon as I play 20 seconds of an average Slipknot song they look at me in disgust and start swearing that this aberration is not music!
Fair enough, I respect we all have our own opinions.
Mosh Pits and Walls of Death
The topic of most pits and walls of death are a common association to the metal scene at concerts and festivals. There is a story and explanation to this perceived madness that I will cover in one of my next posts. But in short I would like to point out that most pits are not done to hurt each other, intimidate or injure. They are a form of expression of passion and a feeling of togetherness that can mostly not be understood by non-metalheads. More on the psychology of these activities soon.
What I would like to finish with is the companionship between metalheads, even between the different genres of metal. There is a distinct togetherness that I never felt at a pop or rap concert. Someone falls, they get picked up by everyone around them. A girl has to puke, the others will hold her hair up. Everybody is accepted for who they are, no matter how ludicrous they might be dressed. It might seem ludicrous to you but to them it is a way of life that let’s them be themselves and more importantly be happy about themselves. That is something I believe we all can and should respect.
Tomorrow my wife and I will be leaving for Belgium for the 4 day metal fest called Graspop Metal Meeting and below you can find the full line-up should you be interested. Yes before you say anything, Ozzy Osbourne is still alive and performing. (bloody awesome right)
Instagram, what a joy and curse all moulded into one awkwardly popular app. No other place on earth brings together the most insecure-selfie-loving-idiots on this world as Instagram does. Just for the record: “I also use Instagram”. Let us discuss. (evil laugh)
I am pretty sure you know trolls, although in this case I am not hinting at your grandmother, ex-girlfriend or those silly little dolls.
Trolling, or in other words the art of deliberately and secretly pissing people off or mocking them to suicidal madness. You probably have seen it or are a troll yourself because your mother never cuddled you enough and did not tell you enough how special you are. So instead you reside to online bullying because someone else actually looks better than you or has a better life!
Has the world descended into utter madness? Leaving out Bill Cosby, Donald Trump and Harvey Weinstein, I would like to point my attention to the current generation of teenagers and adolescents. According to bullyingstatistics.org :
Suicide is the third leading cause of death among young people, resulting in about 4,400 deaths per year, according to the CDC. For every suicide among young people, there are at least 100 suicide attempts. Over 14 percent of high school students have considered suicide, and almost 7 percent have attempted it.
Bully victims are between 2 to 9 times more likely to consider suicide than non-victims, according to studies by Yale University
A study in Britain found that at least half of suicides among young people are related to bullying
10 to 14 year old girls may be at even higher risk for suicide, according to the study above
Shocking!! I mean imagining a 14 year old girl committing suicide because of social media posts and comments is just downright sad. To get cyber bullied so badly you want to take your own life is downright ridiculous and a massive tragedy. We are our own worst enemy. A very common conclusion however is that the bully is often more insecure and confused than the bully victim, which is daft when you think of it. Pestering, discriminating, bullying someone because you do not have the courage to get off your phone and socialise with real people or due to the fact that you hate your body or the fact that your parents named you something like North, Saint or Dick. (suck on that Kanye!)
I went through most of my secondary school life being called the Nazi or Crout, because I am half German. I know so original. Not even Dolf or Obersturmbannführer, pretty disappointing really. I had Eminem, Rammstein and football getting me through those days.
Back in those days MSN was hot and took up most of my spare time, but bullying was not even a fraction of what it is today. We now live in a sad world where imperfections, flaws, insecurities are laid bare on a daily basis. Imagine a post on instagram of a pretty girl in a bikini, well here some eye catching quotes that really stand out to me:
– “Have you seen the cellulite on that whale?!”
– “I struggled to wank to this one”
– “I would not take a picture of myself with those stretch-marks!”
– “Stop holding your breath fatty”
– “You fit right in with the other Auschwitz folks with those skinny legs, hurry up the train is leaving”
Funnily enough all women suffer from cellulite, even men, and the commenter of this comment probably does not wear skirts because she is so appalled of her own cellulite. Let me tell you one thing, you are the biggest coward, lowlife piece of shit of a person if you dare criticise and bully other people’s posts on social media. I am sure you would not enjoy your comments aimed back at you in your posts, right?
Apparently Instagram has been working on an AI to automatically block offensive comments in posts and is working hard at reducing cyber bullying. It is the least they can do with all that technology laying around nowadays.
Folks, please please please stop posting your food/meals/dishes as an Instagram post. Period. I would rather get roofied by Bill Cosby than look at another food post. There might be 0.2% of all Instagrammers that will be interested in your food or what you cooked yesterday, so please for the overwhelming rest of us, write a blog on food, but stop posting food on social media! Nobody cares. Moving on.
Another picture of Cara Delevingne or Doutzen Kroes posted on Instagram and 10 million teenage girls start puking out their food on a daily basis just to look so beautifully skinny. Well let me tell you something girls, you are perfect and beautiful as you are, there is nothing beautiful about weighing 40 kg and overall being very unhealthy. Then we have the filters that make the whole situation even worse. Adding filters to make sure you look less pale, fat or cover up your stretch-marks and cellulite just adds injury to insult. The fact that you then have to use the hashtag ‘nofilter’ to show it is a real untouched picture just shows how bizarre this phenomenon has become! Just remember, whatever comment you receive, that person is unhappy, insecure and sad. However that person deserves none of your sympathy. Respect should be a two way street, those bullies however do not understand that.
Plus size models
That brings me to a development over the past few years that has put a smile on my face. The growing popularity of plus sized models. Now I know there is curvy and CURVY and then obese but the fact that more and more plus sized models are daring to post their bodies and get contracted as a model is encouraging. Women like Demi Rose and Iskra Lawrence are strong advocates for the plus sized thinking and I can only applaud that.
After all I do prefer a bit of cushion for the pushin’. In case my dear wife reads this, I love your cushion babe, no worries there. 🙂
So let us do what Instagram allows us to do at its best, share beautiful pictures of locations, animals, happy people, cars, beautiful men and women, buildings, not so beautiful men and women. BUT leave out the bullish comments and post motivating and positive feedback. Treat others the way you wish to be treated. Amen!