Two things I missed at Apple’s Keynote event: drastic battery improvements and lower pricing

So on the back of the Apple Keynote Event from last Wednesday there were two things that kept bugging me. Did Apple’s Philip Schiller get fat and why did that clicker they used for the presentation look like something from the early 90’s!

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courtesy of twitter.com @davemark

No, of course I am kidding.

I wish to discuss the ongoing issue of battery capacity and also tap into the whole pricing dilemma. Buckle up!

Battery life, not again?
Now there are two things that really grind my gears, and have so for many years in my geeky tech ridden life. Firstly Apple’s poor battery life track record and secondly feminists, ahem, I mean pricing. I do tend to have a longer list of things that grind my gears but I did not see vegans, politicians, Greenpeace activists, flat earth believers and ISIS to be relevant here.

Spiderman-Strange
courtesy of bollywoodlife.com

The above are probably the faces of Tim Cook and his execs over at Apple when they read the first two sentences of the above paragraph. Rightly so! Sorry Dr. Strange and Spidey, you guys are cool, even with the silly cape, doc.

I can tell you that for years, and rightly so, a lot of people have complained about the fact that their iPhone manages a day of battery life or less and with the Plus version maybe a day and a half at most. I surprisingly manage to squeeze almost two days out of my iPhone 7 Plus, which I am content with to be fair.

The iPhone 6, 7, and 8’s however barely get through a day. This is bloody appalling considering that we have put a man on the moon in the freaking 60’s, can do face transplants, make nuclear weapons, change genders, build autonomous cars and have Trump as president in the USA.

But Marcel, if you do not like it why don’t you get one of those battery pack cases?

batterycase
courtesy of Apple.com/nl

Sure, let me just make my phone twice as thick, heavy and bulky! No, thanks. Smartphone manufacturers sometimes manage to create beautiful devices (not you Samsung), and the whole point is of course to not need a case, let alone a battery case around it. Thats like having my wife instead of a beautiful tight dress wear a Michelin man costume. Let us not do that, right dear?

So with Apple talking about 30 mins to 1,5 hours of additional battery life then basically I can play Candy Crush a little longer but over the course of a day that does f*ck all really!

How is it possible that the biggest and most profitable company in the world cannot ‘engineer’ a freakin’ bigger or better lasting iPhone battery?

ZTE, Xiaomi, OnePlus and Huawei all manage to cramp in 4000 mAh batteries into their smartphones and those f*ckers cost no more than 600 euro’s!!! Wait a second!! Those are all Chinese companies!! WTF! Well that must be why then. (hits himself over the head) Well then its simple Marcel, you should not buy an iPhone anymore! Said the dumbest donkey ever.

iPhones are more than just luxury products, they house all the technological solutions I require, from photos to music, games, social interaction and work. Apart from that I still believe that iOS is the most reliable, best updated, safest and best mobile operating system for years. I additionally consider the iPhones, especially the new Xs, to be the most beautifully designed phones out there. That is just my opinion.

Pricing
Most people when comparing any Apple product to a non-Apple product mention one thing: price.
And you know what, I tend to agree with those Apple haters up to a certain point.

Let me be honest by admitting that I strongly feel that Apple’s products and I mean all of them are overpriced and thus exclude a large potential customer base who cannot afford them.

Apple know how to market their products, appeal to the masses and basically have been getting away with murder for years. Yet we still keep buying Apple products!? Yes, most products I find innovative (AirPods / Apple Watch / iPhones), of high quality and user friendly. Therefore I am personally willing to pay that extra amount. I completely understand others who do not consider it to be worth it. Each to their own of course.

Over the past 9 months I have read a lot of rumours about Apple optimising their production processes and supply chain of the iPhone X. There were major indications that the new iPhones would come to market at least $100 cheaper than the 2017 iPhone X. Unfortunately all those rumours were wrong and called rumours for a reason.

The way I believe Apple saved their asses with this decision is by offering a cheaper $799 iPhone Xr with 6 different colours. And it would not surprise me if the Xr becomes the best selling iPhone ever made.

Still with the massive profit margins Apple makes it could have afforded to have gone down in price, even if $100 does not seem like a lot. Remember that in marketing perception is everything, and those hundred bucks would have made a big change in many potential customers.

Are you interested in understanding your smartphone’s battery better and how to optimise it? Stay tuned for the quick start guide on battery management for all smartphones, not just iPhones.

Aside from all the possible criticism I have today pre-ordered the new iPhones Xs. I will do my first unboxing as soon as I have received it and share it with you all!